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         Aydan-gallery, OAO «Sitronics», AFK «Systema», at support Administration President Russian Federation and Moscow museum modern art
         exhibition of the modern actual sculpture ArtPole on which Alexander Sirotin has presented project «YES/HELL»


        The Modern world, as fairy-tale hero standing on crossroad, ponders on what road to move further. And on former choice it is difficult. Only presently to this problem for society was added new difficulty - a change the polarities under the general information noise: priorities, obtruded with; the substitution to real life on virtual; the disinteration of ancient valuables and ubiquitous playing method to lifes. And this process lasts, moreover often he becomes background at choice of the ways of the interaction in society.
        Subjective opinion became main in positioning the individual. The Choice became to execute not only function of the preference, but also show another, circulating and negative, side. Already no place to expression faceless liking, time requires at tale about liking clearly to announce about antipathy. The Indication territory to become the new mode, quickly passing as friendship in politician or culinary preferences «stars».
        Thereby, any spectator can become the navigator and participant personal happing, with the own hands done world by rusty pointer and having assigned him their own directions. And let each itself for itself will solve on what side he is found, litter about that that YES/HELL and on the other hand look as YES/HELL. But this will quite be other side.
         The Project presents itself bidirectional pointer on cross-roads of the roads or weathercock, subordinate to faceless power winds. Cut through letters, equally with two sides YES/HELL changes same YES/HELL in all. In russian language «YES» and «HELL» are a word consisting of two letters, which transposition form so word miscellaneous and notions. And in this no nothing meaningless these two words so similar letters on composition and so different on sense are arhepip, comprehensible each spectator. ©

         P.S. wanting form more full presentation and by itself understand in headwaters of the presented project is recommended address to current dadaisme.









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